Beyond Norman and Nielsen
Jakob Nielsen and Don Norman are renowned as pioneers in the field of UX design. Their foundational principles, established in the 1990s, played a crucial role in shaping the discipline. During a time when the internet was still in its infancy, their guidelines provided essential direction for designers.
However, the digital landscape has evolved dramatically since then. New technologies and user behaviors have emerged, necessitating adaptations in UX design methodologies. As a modern UX designer, it’s become clear that some of Nielsen and Norman’s methods may no longer be as effective as they once were.
Debbie Levitt, a notable voice in the UX community, has recently highlighted some problematic behaviors and outdated practices associated with Nielsen and Norman. While not all of her points resonate, some concerns she raises are indeed significant.
One major issue is Don Norman’s public denouncement of design thinking, despite his company’s financial gain from teaching it. This contradiction feels hypocritical and undermines his credibility as a thought leader in UX design.
Similarly, the Nielsen Norman Group (NNG) profits from promoting simplified UX techniques. Many professionals consider these techniques ineffective or even harmful. NNG’s failure to address critical issues in UX, such as exploitative educational programs and the erosion of UX roles, further diminishes their standing.
His stance against accessibility is particularly problematic, as it undermines efforts that have benefited people for decades. It’s especially ironic given that NNG offers accessibility training.
Furthermore, Norman and Nielsen’s prominence in UX has often overshadowed other important contributions. Their influence is significant, but it tends to eclipse the diverse and valuable work of many other experts in the field who have also made substantial impacts on user experience design and research.
As UX practitioners, it’s imperative to seek out and elevate new voices that address today’s challenges and advance the field. We should be cautious of anyone who hasn’t worked in the field for decades but still tries to dictate current practices.
The UX field has a tendency to create personalities around charismatic leaders.
It’s essential to maintain a healthy skepticism and value critical thinking over blind admiration. We need to speak up against techniques and teachings that disempower us, even if they come from those who were once seen as heroes.
Reflecting on this journey, What’s important is how we, as a community, choose to move forward. By learning from the past and embracing a future where UX is dynamic and evolving, we can better serve our users and practitioners alike.
In conclusion, while Jakob Nielsen and Don Norman have made significant contributions to UX design, it’s crucial to adapt and evolve beyond their methodologies. By embracing new voices and fostering critical thinking, the UX community can continue to thrive and effectively address the challenges of today and tomorrow.